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Keywords: Personal attitude
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 539–554.
Published: 30 August 2021
...Kagiso Matjila; Leeford Edem Kojo Ameyibor; Yvonne Saini Purpose This paper aims to estimate the effects of three socialization agents in the form of advertising exposure, parental influence and peer influence and effects of personal attitude on youth alcohol consumption behaviour in South Africa...
