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Keywords: Personal communication networks
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2008) 9 (1): 60–62.
Published: 14 March 2008
... is the third annual comprehensive study of the UK's 16‐25 year olds. Andrew Needham can be contacted at: andrew@facegroup.co.uk © Emerald Group Publishing Limited 2008 Youth Brands Personal communication networks Regular readers of the research and marketing press will be familiar with PWOM...

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