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Keywords: Personal values
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (1): 112–128.
Published: 03 August 2021
... in this context by investigating the effect of personal values. Design/methodology/approach A qualitative study using the laddering approach (means-end analytic) was used and 50 college students participated in this study. Findings The hierarchical value maps show that achievement, power, security...
