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Keywords: Personality
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (4): 342–352.
Published: 11 November 2014
...Ellen Quintelier Purpose – The purpose of this article is to use the “Big Five” personality structure (openness to experience, conscientiousness, extraversion, agreeableness and emotional stability) to explore the relationship with political consumer behavior. Design/methodology/approach...
