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Keywords: Personality traits
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Journal Articles
Exploring personality traits, intentions and emotions in responsible tourism behavior: evidence from Gen Y and Gen Z in India
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (5): 677–704.
Published: 10 March 2026
...Sandeep Kumar Walia; Ante Mandić; Pooja Choudhary Purpose The purpose of this study is to examine the relationship between responsible tourism intentions, the Big Five personality traits and environmentally responsible behaviors, incorporating the mediating role of flight shame within the context...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 188–208.
Published: 27 May 2025
...Kåre Skallerud Purpose This study aims to examine the consumer decision-making styles (CDMS) of young Norwegian consumers to identify distinct consumer segments. It explores how personality traits, retail preferences and socio-demographic factors profile these segments, contributing to a nuanced...
Journal Articles
Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 era
Open Access
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 288–308.
Published: 14 March 2023
...Evangelos Mourelatos; Emmanouela Manganari Purpose This study aims to explore the relationship between social commerce purchase intention and consumer psychological factors (i.e. resilience, vulnerability and personality traits) during the COVID-19 pandemic. Design/methodology/approach Drawing...
Journal Articles
Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 382–401.
Published: 24 October 2018
...Harsandaldeep Kaur; Sahiba Anand Purpose The purpose of this paper is to identify personality clusters among consumers of Generation Y in India using the Big Five personality traits and profile these clusters on the basis of their levels of fashion consciousness, inclination toward status...
