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Keywords: Personality traits
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Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 188–208.
Published: 27 May 2025
...Kåre Skallerud Purpose This study aims to examine the consumer decision-making styles (CDMS) of young Norwegian consumers to identify distinct consumer segments. It explores how personality traits, retail preferences and socio-demographic factors profile these segments, contributing to a nuanced...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 288–308.
Published: 14 March 2023
...Evangelos Mourelatos; Emmanouela Manganari Purpose This study aims to explore the relationship between social commerce purchase intention and consumer psychological factors (i.e. resilience, vulnerability and personality traits) during the COVID-19 pandemic. Design/methodology/approach Drawing...
Journal Articles

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