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Keywords: Persuasion knowledge
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (7): 950–963.
Published: 03 June 2026
... so branded messaging remains compatible with participatory standards. Interviewees describe engagement as occurring when content exposure is converted into socially validated participation and emphasize that this process is fragile and contingent on normative alignment. Persuasion knowledge...
