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1-2 of 2
Keywords: Physical activity
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Journal Articles
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 141–158.
Published: 15 June 2015
... objective, audience segmentation, formative research, exchange, marketing mix and competition. Findings – All of the interventions analysed in this review targeted behaviours associated with either physical activity or healthy eating among children under the age of 12 years. Sixteen of the studies...
Journal Articles
Objects for a “healthy lifestyle”: children's material culture and physical activities
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2013) 14 (4): 331–341.
Published: 15 November 2013
...Pascale Garnier Purpose – The aim of the research is to emphasise the role of material culture, and especially the role of objects related to physical activities, in children's socialization. It involves children's bodies but also symbolic meanings and values which introduce children...
