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Keywords: Physical activity participation
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (4): 555–567.
Published: 30 April 2025
... participation (MVPA) and SA and examine the moderating effect of their smartphone use habit during physical activity participation (PAP; SH) on the indirect impact of MVPA on SA. Design/methodology/approach A total of 238 subjects participated in this study. The authors use a self-report survey to measure...
