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Keywords: Physical environment
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (3): 403–419.
Published: 13 March 2025
...Kuo-Ning Liu; Clark Hu; Meng-Jun Hsu Purpose This study aims to explore the perceptions of young consumers, a rapidly growing market segment in Taiwan’s restaurant industry, and analyze the composition and structure of background music alongside the physical environment in luxury restaurants...
