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Keywords: Politeness
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers 1–17.
Published: 22 June 2026
...Tilen Pigac Purpose This study aims to examine whether polite phrasing functions as a micro-linguistic social cue in conversational artificial intelligence ( AI ) and whether its effects differ across generational cohorts. Drawing on anthropomorphism and media-equation theory, it investigates how...
