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Keywords: Pop-up ads in O-VGs
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (3): 362–381.
Published: 22 December 2021
... and irritation that are used to estimate the overall children’s perceived advertising value of pop-up ads in O-VGs) to study what factors influence the perceived advertising value of pop-up ads in O-VGs and its effect on children’s inspired-to behavior. According to Ducoffe (1996) , informativeness...
