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Keywords: Popularity
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Journal Articles
Effect of popularity and peer pressure on attitudes toward luxury among teens
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (1): 84–93.
Published: 18 April 2017
...Luciana A. Gil; Abhishek Dwivedi; Lester W. Johnson Purpose Peer pressure and popularity are important issues for teenagers, potentially affecting teenagers’ attitudes toward luxury products. In turn, peer pressure and popularity can potentially be affected by self-concept clarity (how clearly...
