Keywords: Power
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (5): 592–606.
Published: 23 February 2024
... marketing and the appeals they find persuasive. This study aims to engage young adults to explore the persuasive power of food marketing and its platforms of exposure. Design/methodology/approach Participatory research with 45 young adults, who used a specially designed mobile app to capture the food...
Journal Articles

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