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Keywords: Preschool children
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Journal Articles
The perception of media messages by preschool children
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (2): 121–140.
Published: 19 June 2017
...Blandína Šramová; Jirí Pavelka Purpose The purpose of the study was to ascertain how preschool children consume media, which types of media content they are sensitive to and how children affect the shopping behavior of their parents. In other words, the study aimed at revealing whether...
Journal Articles
Observations of food consumption in a daycare setting
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Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (4): 420–437.
Published: 16 November 2015
...Regina Ahn; Michelle R. Nelson Purpose – The purpose of this paper is to examine the behaviors and social interactions among preschool children and their teachers during food consumption at a daycare facility. Using social cognitive theory, the goal is to identify how role modeling, rules...
