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Keywords: Price consciousness
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Journal Articles
Investigating the determinants of using clothing subscription rental services: a perspective from Chinese young consumers
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Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (1): 95–113.
Published: 24 October 2022
...Mon Thu Myin; Jin Su; Huicheng (Jeff) Wu; Haina Shen Purpose The purpose of this study is to investigate the impacts of Chinese young consumers’ traits (fashion leadership, quality consciousness, price consciousness, environmental consciousness and social media usage) as the external factors...
