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Keywords: Price knowledge
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (2): 167–177.
Published: 10 June 2014
... goods and clarify whether the child is able to identify or reduce his consideration set among some alternatives of choice according to his price knowledge level. A questionnaire was administered to 224 students of different primary schools in Paris and around the Paris area (129 boys, 95 girls; aged 6...
