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Keywords: Privacy concern
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (2): 189–206.
Published: 28 November 2024
... developed to explain the intertwined nature of the competing influences of platform-related factors (privacy concern, trust, and privacy fatigue) on acceptance of ad personalization. Design/methodology/approach A survey of 440 Instagram users aged 18–24 in Australia was conducted to examine...
