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Keywords: Product attributes
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (1): 14–22.
Published: 01 January 2006
... dimensions. © Emerald Group Publishing Limited 2005 Children (Age groups) Market research Product attributes PLAY Understanding what fun means to today s kids An essential factor in the appeal of a children s product is whether it is fun. However, the importance of this element is not always...
