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Keywords: Proenvironmental behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 55–73.
Published: 02 December 2024
... were more likely to opt for sustainable transportation over environmentally friendly hotels, potentially due to media coverage of the negative impact of transport-related emissions. Generation Z Proenvironmental behavior Goal-framing theory MOA framework These findings point to a need...
