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Keywords: Proenvironmental behavior
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 55–73.
Published: 02 December 2024
... of proenvironmental travel among Gen Z tourists. Generation Z Proenvironmental behavior Goal-framing theory MOA framework Jenny Nilsson Vestola can be contacted at: jenny.nilsson.vestola@ltu.se 03 06 2024 01 11 2024 15 11 2024 © Jenny Nilsson Vestola and Maria Ek Styvén. 2024...
