... a level of intoxication. Current public policies to reduce consumption, beyond education through media campaigns, include taxation to raise the price and movements to limit the allowable alcohol content in some beverages popular with youth. This paper aims to determine whether price or alcohol content...

... implications Marketing initiatives need to buy into the current “designer parents” trend and play to the aspirational, fashionable aspects of cloth nappies. Originality/value This paper, the first to report on parental attitudes and decisions regarding both nappy types, could inform public policy...

... of advertising, in effect, wish to deny children access to commercial television. © MCB UP Limited 2001 Advertising Research Diet Behaviour Confectionery Television Public Policy Nutrition Gullibility Protection Swedish Government K e y w o r d s : Advertising, Research, Diet, Behaviour...