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Journal Articles
Raising the bar? How Generation Z perceives corporate reputation and environmental commitment
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 407–426.
Published: 08 December 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Generation Z Reputation Environmental commitment CSR Sustainability Public relations Communication Environmental degradation is a global challenge that requires the active engagement of all actors, including...
