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Keywords: Purchase behaviour
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Journal Articles
Dependency on smartphone and the impact on purchase behaviour
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Young Consumers: Insight and Ideas for Responsible Marketers (2011) 12 (3): 193–203.
Published: 30 August 2011
...Ding Hooi Ting; Suet Fong Lim; Tanusina Siuly Patanmacia; Ca Gie Low; Gay Chuan Ker Purpose This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia...
