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Keywords: Purchase decisions of children
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (2): 111–126.
Published: 20 June 2016
... trips and introducing them to the concepts of money, products and stores (McNeal, 1969). Single parents in particular encourage household participation and autonomy among their children (Wimalasiri, 2004). Consumer behaviour Consumer socialization Purchase decisions of children Until...
