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Keywords: Purchase intention and behaviour
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (2): 282–303.
Published: 12 November 2021
...., 2019). Thereby we posit: H1. Likability significantly influences the GA’s ability to recall. Children Generation alpha Cartoon characters Purchase decision Purchase intention Theory of planned behaviour Recall Likability Purchase intention and behaviour H4...
