... previous consumer literature examines purchase intentions in preparation for parenthood through the traditional biological lens, there have yet to be studies that observe this phenomenon in the context of adoption. This study aims to provide an understanding of the consumer uncertainty and risk that affect...

...Anupriya Kaur; Y. Medury Purpose The primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions. Design/methodology/approach Based on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA...

...F. Bahar Isin; Sanem Alkibay Purpose This study aims to investigate the influence of preschool children at ages 5 to 6 on purchasing decisions among well‐to‐do families and its relation with such factors as number of children, product related criteria (low risk, high risk, used by whole family...

... differs from typical adult shopping, some context specific nuances are also explored. Findings The first hypothesis tested was that the level of cognitive dissonance resulting from impulsive buying would be significantly greater than that which occurred after a planned purchase. Additionally, informed...

...Rina Makgosa Purpose The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana. Design/methodology/approach A survey research design was used. Data were collected from...

...Sudas Roy; Paromita Goswami Purpose The purpose of this paper is to attempt to understand the frequent clothing purchase behavior of undergraduate urban college‐goers of India aged 18‐23 years and empirically prove the value‐psychographic traits‐clothing (VPC) purchase behavior hierarchy...

... Kümpel Nørgaard can be contacted at: MKN@asb.dk © Emerald Group Publishing Limited 2007 Family Children (age groups) Decision making Food products Purchasing The present research provides input to the understanding of how families make decisions regarding food buying, and how...

..., and that parents and children often worked together rather than in opposition to each other, with the child focusing on the parent who was most interested in the product. © Emerald Group Publishing Limited 2003 Decision making Family Communication Purchasing Purchasing Scotland Family...

... on the Nickelodeon Purchase Study, which found that children had an influence on the purchase of products beyond what were normally thought of children’s products: for instance on the decision to buy a family car. Describes the development by the Nickelodeon Magazine Group of a market research model as the basis...