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Keywords: Purchasing intention
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (4): 483–506.
Published: 26 March 2024
... on young consumers’ responses to negative brand information is important. Besides, Kunja et al. (2022) and Song et al. (2021) report that young consumers’ involvement in WOM online has a positive effect on their purchasing intentions. Hofstede stated six dimensions...
