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Keywords: Purity
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (3): 296–309.
Published: 11 July 2018
... and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption. Originality/value The analysis contributes to the authors’ understanding of parenting, childhood...
