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Keywords: Qualitative
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (3): 400–420.
Published: 30 January 2024
... 03 11 2023 07 12 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Lead user Qualitative Cross-culture Experience design Generation Z Smart technology Retail design Smart retail Convenience store “I’d only buy food...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 345–357.
Published: 05 November 2018
... 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only India Qualitative Children Interviews Family buying process Children are becoming consumers at younger ages and a variety of influences and experiences shape their own as well...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2006) 7 (3): 51–56.
Published: 01 June 2006
.... The paper discusses initial quantitative methods using self‐completion questionnaires and diaries before exploring in greater detail two projective techniques used in subsequent qualitative sessions: “auto‐driving photoelicitation” and then “psycho‐drawings”. Findings The paper focuses primarily...
