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Keywords: Qualitative method
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Journal Articles
What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 273–287.
Published: 10 November 2023
.... It is much more fun. (girl, age 9) Consumer perceptions Private tutoring Qualitative method Growth mindset Visual methodology Education services beyond normal schooling in Chinese society represent a huge consumer market. The Chinese culture puts much emphasis on education and considers...
Journal Articles
What do adolescent girls learn about gender roles from advertising images?
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Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 357–366.
Published: 16 November 2012
.... Originality/value The paper shows that collecting and interpreting female visual images can illustrate vividly the process of gender socialization. © Emerald Group Publishing Limited 2012 Consumer socialization Body image Qualitative method Social learning Advertising Adolescents Girls...
