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Keywords: Qualitative method
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (2): 273–287.
Published: 10 November 2023
... the intelligent child’s friends saying “Don’t get close to her.” Figure 1 Drawing 1: (caption on the left) this is an intelligent child; (caption on the right) this is a child of average intelligence Consumer perceptions Private tutoring Qualitative method Growth mindset Visual methodology...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2012) 13 (4): 357–366.
Published: 16 November 2012
.... Originality/value The paper shows that collecting and interpreting female visual images can illustrate vividly the process of gender socialization. © Emerald Group Publishing Limited 2012 Consumer socialization Body image Qualitative method Social learning Advertising Adolescents Girls...
