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Keywords: Qualitative study
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2015) 16 (2): 222–234.
Published: 15 June 2015
... ; Chan and Ng, 2013a). Qualitative study Advertising effect Gender roles Consumer perception Self-socialization theory (Arnett, 1995 ; Tobin et al., 2010) is viewed as a conceptual framework for explaining children’s and adolescents’ information processing related to gender...
