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Keywords: Randomised controlled trial
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (9): 107–129.
Published: 13 October 2026
... and identities are formed. This study aims to examine the effectiveness of educational, peer-led and video-based interventions in promoting consumer minimalism among adolescents. Design/methodology/approach A randomised controlled trial was conducted with 629 adolescents from 12 Croatian cities. Participants...
