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Journal Articles
Understanding the dynamics of youth readership
Available to Purchase
International Journal of Advertising and Marketing to Children (2002) 3 (2): 53–61.
Published: 01 March 2002
... approach adopted, including the aspects of different reading and understanding abilities between the age groups studied, response rates, and questionnaire design. United Kingdom Children (age groups) Adolescents Magazines Reading © MCB UP Limited 2002 Youth readership Understanding...
