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Keywords: Recommended product
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Journal Articles
Perceived value of recommended product and consumer e-loyalty: an expectation confirmation perspective
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Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 742–766.
Published: 21 August 2023
...Seth Ampadu; Yuanchun Jiang; Samuel Adu Gyamfi; Emmanuel Debrah; Eric Amankwa Purpose The purpose of this study is to examine the effect of perceived value of recommended product on consumer’s e-loyalty, based on the proposition of expectation confirmation theory. Vendors’ reputation is tested...
