... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Adolescence Regulation Social networking sites Privacy protection Advertising literacy Growing up in the digital era, adolescents have embraced social networking sites (SNSs) as an integral...

... framework for exploring the state of ethics in advertising to children in Nigeria. Findings While it is shown that Nigeria like most other countries of the world has regulations on advertising to children in place, some examples from the industry indicate that some of the advertisers/marketers...

... of their web sites and open the debate about what constitutes acceptable online behavior. Originality/value The paper offers insights about the content of advergames in practice and the potential problems associated with regulation of advertising in different media forms, especially new and evolving media...

... must be ongoing as technology, advertising techniques and regulation change at a fast pace. Practical implications Companies which attract a child audience (inadvertently or not) should revise their strategy for selling advertising space. Advertisers should review potentially deceptive techniques...

...Hans E. Skirstad Looks at the legal position surrounding advertising to the young in Norway; this is regulated by the 1972 Marketing Control Act (MCA), but this has no total prohibition against direct advertising to children. Outlines the MCA’s concepts of “good marketing practice” and “unfair...

...‐regulation system; there are no specific laws governing advertising in Malaysia. Outlines some of the Code’s main prohibitions, many of which concern children being shown in dangerous situations; others are concerned that advertisements for a product do not imply that owning it is necessary or will make...

.... Young people want more honesty and respect, and tighter curbs and controls on marketing. Recommendations To implement the children s agenda, the NCC recommends the following steps. 1. Action by regulators to triple the level of fines on business mis-selling to children. (Be honest and upfront about...

...Oliver Gray Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward childhood obesity and excessive consumerism by protecting children from undesirable advertising practices. Outlines how this works in Europe: a code of advertising practice...

... Limited 2005 Children (Age groups) Marketing Japan Social responsibility Advertising Regulation Youth Consumer research RESPONSIBLE MARKETING Youth marketing in Japan Nana Sato and Yuko Kato Nikkei Research, report on current youth marketing trends in Japan and provide an overview...

...) states that children are entitled to the satisfaction of their needs for food, health, education and recreation in a manner that guarantees their overall development. Moral values, consumer protection and public health are the cornerstones of advertising regulation in Mexico, especially with respect...

... on the industry. © Emerald Group Publishing Limited 2005 Children (Age groups) Marketing United Kingdom Social responsibility Advertising Regulation Food products Soft drinks RESPONSIBLE MARKETING INDUSTRY INITIATIVES Initiatives in responsible food advertising Jeremy Preston, Director, Food...

...Peter Hofer; Jeannette Bieri Describes the legal environment of advertising regulation in Switzerland as it affects children; there is a patchwork of federal and self‐regulatory codes, but although the constitution protects children’s physical, mental and moral development, there is no law...

... not be shown in dangerous situations, for instance with toys that are not safe for them at the age level shown. © Emerald Group Publishing Limited 2005 Children (Age groups) Spain Advertising Law Regulation LEGAL BRIEFING Advertising to children in Spain Gerhard W. Volz, Felipe Bances...

...Maria Luisa Cassandro; Felix Hofer Outlines the legislation in Italy covering advertising to children, who are regarded as the most vulnerable among consumers. Relates Italy’s legislative policy to its membership of the European Union and therefore to Community law. Describes the self‐regulation...

... and computer games; media regulations on television, internet and magazines; plus billboard advertising and other techniques direct marketing, competitions and promotions, and premium sales. Explains the role of the BVP as an effective body for industry self‐regulation, including BVP on easy identification...

... on their parents to buy advertised goods. United Kingdom Regulation Advertising Children (age groups) The challenge of advertising to children The challenge of advertising to children Winston Fletcher, Advertising Standards Board of Finance Advertising to children is simply quite unlike advertising to any...

... of their guardians. Discusses the specific regulations prohibiting television advertising to children, the prohibition on direct marketing to children, regulation of lotteries and games, promotions like “free” gifts, and collection of personal data. © Emerald Group Publishing Limited 2004 Children (age...

...Brinsley Dresden; Jamie Barnard Examines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of alcohol); these safeguards are nevertheless under scrutiny because of growing concern in the UK and Europe. Outlines the three sets of codes of conduct...

... Regulation Children (age groups) Legal briefing Kid law: advertising to children in Canada Wendy S. Reed, Catherine Bate and Douglas Simsovic, Heenan Blaikie LLP, Montreal In this article, continuing our series of legal briefings, Wendy Reed, Catherine Bate and Douglas Simsovic outline the legislative...

... Counsel [sic] of Advertising Self‐Regulation, which was set up by media associations in the 1980s and has a set of rules for ensuring that advertisers obey national regulations; and to the Brazilian Consumer Defence Code (CDC) enacted in 1990, which represents an increase in control by legislators...