Keywords: Relational factors
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Journal Articles

Drivers of sustainability: technological and relational factors influencing young consumers’ green buying intentions and green actual consumption behavior

Naseer Abbas Khan, Sajid Hassan, Natalya Pravdina, Maria Akhtar
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (6): 686–703.
https://doi.org/10.1108/YC-09-2022-1610
Published: 12 July 2023
... in the southern region of China. A time lag approach was used in this study, with data being gathered during two separate intervals spaced apart by duration of two months. Findings The findings of this study demonstrate that both technological and relational factors play a significant role in predicting young...
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