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Keywords: Religiousness
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (4): 329–347.
Published: 20 November 2017
.... Interestingly, Millennials are also the least religious generation. Hence, there is a need to investigate further how they view the world from an ethical and religious perspective and whether their beliefs evolve over time. Therefore, the purpose of this study is, first, to compare and contrast any changes...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (1): 40–53.
Published: 18 April 2017
... to some of the highest religious followers. The purpose of this paper is to investigate the impact of young consumer’s religiousness on their attitude and intention towards digital piracy which should negate their tendency to pirate. Design/methodology/approach Data were collected from Indonesia...
