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Keywords: Rental fashion platforms
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2023) 24 (3): 309–330.
Published: 28 March 2023
...Catrin Westerberg; Luis F. Martinez Purpose This study aims to explore young German consumer perspectives of rental fashion platforms by studying their perceived benefits, potential barriers as well as preferred clothing categories to rent from. This “new” kind of shopping has not yet found great...
