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Keywords: Resistance
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Journal Articles
All that glitters is not gold: do materialistic cues in advertising yield resistance?
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (2): 183–196.
Published: 20 June 2016
... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Advertising Mixed-methods Emerging adults Materialism Resistance Similar to the transition from childhood to adulthood, advertising slowly evolves over time and has adopted different methods...
