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Keywords: Response
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (1): 128–148.
Published: 14 September 2023
...” questions, whereas Study 2 uses a quantitative method to test the hypothetical model. The model is assessed using structural equation modelling. This study used the stimulus–organism–response (SOR) framework in the context of Instagram. Findings Building on Mehrabian and Russell’s (1974) concept...
