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Keywords: Retail brand love
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2022) 23 (4): 555–569.
Published: 25 April 2022
... of choices, cozy physical environment, technology-assisted shopping process and customer-friendly return policy. Young adults seek taste and artistic presentation in consumption. Self-expression and social communication of consumption play a major role in retail brand love. Research limitations...
