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Keywords: Retailscape
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2024) 25 (3): 383–399.
Published: 30 January 2024
...Jiayi Lyu; Cora Un In Wong; Zhuo Li; Lianping Ren Purpose This study aims to understand how retailscape of pop-up stores could influence young Chinese tourists’ emotional response and their subsequent shopping intention in the context of luxury retailing. Design/methodology/approach...
