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Keywords: S-D logic
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (2): 233–253.
Published: 29 November 2019
... , p. 484). H2. Participation positively affects brand loyalty. Nagaraj Samala can be contacted at: raajsamala.phd@gmail.com Social exchange theory Involvement S-D logic Consumer culture theory moderated-mediation Customer-brand engagement Fashion Millennials...
