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Keywords: SMSs
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Journal Articles
Nonprofits meet millennials: a hybrid approach of uses and gratifications and TAM to identify the drivers of monetary donation intention
Available to Purchase
Young Consumers: Insight and Ideas for Responsible Marketers (2020) 21 (4): 435–449.
Published: 13 November 2020
... on social media sites (SMSs). Design/methodology/approach A partial least squares-structural equation modeling (PLS-SEM) method was used to test the proposed model. Findings The results indicate that both information seeking and entertainment, coupled with subjective norm, directly affect...
