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Keywords: Scotland
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Journal Articles
International Journal of Advertising and Marketing to Children (2004) 5 (1): 23–33.
Published: 01 January 2004
.... Outlines how respondents were recruited in northeast Scotland, with children between 13 and 15 targeted; the research consisted of a questionnaire, interviews, and a decision‐mapping tool in the form of posters. Distinguishes formal and informal communication modes, the former tending to prevail...
