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Journal Articles

Understanding Gen Z consumers’ intentions to visit second-hand clothing shops and word-of-mouth intentions

Kian Yeik Koay, Mei Kei Leong
Journal: Young Consumers: Insight and Ideas for Responsible Marketers
Young Consumers: Insight and Ideas for Responsible Marketers (2026) 27 (3): 323–340.
https://doi.org/10.1108/YC-07-2025-2626
Published: 28 October 2025
...Kian Yeik Koay; Mei Kei Leong Purpose The purpose of this study is to examine factors influencing Gen Z consumers’ intentions to visit second-hand clothing shops and word-of-mouth ( WOM ) intentions using both sufficiency and necessity logics. A model is developed drawing on the theory...
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