...), the self-determination theory (SDT) and the information systems continuance theory (ISCT) with regard to an emerging market. Design/methodology/approach A cross-sectional and quantitative research design is adopted. Using a well-designed structured questionnaire adapted from established scales, data...

..., consumer finance research should consider debt-management behavior by presenting different strategies than those currently used. Originality/value In the self-determination theory, emphasizes the internal grounds for distinguishing self-regulation from personality development and behavior. Specially...

... loyalty. This study integrates self-determination theory (SDT), gamification elements and engagement to examine loyalty. Design/methodology/approach A valid sample of 263 college student’s data was obtained for data analysis from a survey conducted in multiple campuses of the Delhi University in India...

.... Findings Self-determination theory provides an answer to the research question. This study suggests: young consumers experience different levels of need fulfilment when they evaluate the focal product in the single-category and in the multi-category contexts; young consumers’ motivational orientation...