..., 2001). In the context of shopping cart abandonment, EDT provides a comprehensive understanding into how expectations versus reality impact purchase completion. Consumers with high self-efficacy may lead consumers to feel that they can process the online shopping experience successfully...

...’ perceived risk of toxicity may affect game brand loyalty through the moderated mediation effects of game brand identification, self-efficacy, and perceived support from game brand. Design/methodology/approach The moderated mediation model was tested using the conditional process analysis (N...