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Keywords: Service robot
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (3): 420–440.
Published: 14 April 2025
...Amy Wong; Jimmy Wong Purpose This study aims to investigate the influence of service robot anthropomorphic factors on trust and emotion, which subsequently affect consumer outcomes such as value co-creation and consumer wellbeing. Design/methodology/approach The authors gathered empirical data...
