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Keywords: Shop design
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Journal Articles
Understanding the shopper: the key to success
Available to Purchase
International Journal of Advertising and Marketing to Children (2004) 5 (4): 53–55.
Published: 01 September 2004
... shopping trips without adult supervision. Assesses the implications for store design of the time‐poor shopper and the sophisticated child purchaser. © Emerald Group Publishing Limited 2004 Children (age groups) Shopping Shop design Advertising STORE DESIGN Understanding the shopper...
Journal Articles
How to engage with today’s kids
Available to Purchase
International Journal of Advertising and Marketing to Children (2004) 5 (4): 46–52.
Published: 01 September 2004
... of playtail by stimulating both child and adult within its customers. © Emerald Group Publishing Limited 2004 Shop design Children (age groups) Brands Toys United Kingdom TOY MARKETING How to engage with today s kids Reaching the young consumer is ever more challenging in today s...
