...Justin Paul Purpose The entry of multinational firms is likely to increase competition and provide better deals to consumers in emerging markets such as India, China and Brazil. In this context, this paper aims to examine the factors determining the consumers’ preferences for shopping at large...

...Babu P. George; Gallayanee Yaoyuneyong Purpose The purpose of this paper is to examine certain aspects of the relationship between impulse buying and resulting cognitive dissonance in the context of spring break student shopping. Design/methodology/approach The paper employs exploratory...

...Anna Saraneva; Maria Sääksjärvi Purpose The purpose of this paper is to examine the emotions young compulsive buyers experience while shopping. Design/methodology/approach The authors conducted a digital ethnography study by communicating with 22 young compulsive buyers for two weeks using...

... strategies have recognised. Describes the proliferation of advertising media, in addition to the use of online use; this has combined with pressures on working parents to induce an upsurge in guilt‐motivated spending on children, the time‐poor shopping phenomenon, and has also led to youngsters undertaking...

...Ron Coughlin; Tom Wong Outlines how analysing the way that children think ‐ and shop ‐ will help brand managers and marketers. Focuses on the Strottman Kid Engineers, a US project which gave children from ages 6 to 9 headbands containing video cameras, and assigned them to grocery stores, where...